In order to familiarize new audiences with Giuseppe Verdi's opera Aida, we left aside its extravagant, pompous nature and used starkly minimalist means to create an animated film in which only the prime events in the story and its key concepts are highlighted.
Our main objective, on the one hand, was to transmit the basic concepts of the work clearly and concisely, since we believe that concepts are enduring and eternal, irrespective of fashions and adornments. We strove, on the other hand, to give the viewer a pleasant aesthetic experience, for pleasant experiences create pleasant memories, which are always a good form of advertising.
Thus to show how the concepts operate, we reduced Aida to its bare essentials: small geometrical shapes based on the concepts. The latter are written in very large letters, alongside sentences from the libretto that refer to the episodes in the opera where the concepts appear. The proportions seek to emphasize that the concept is the most important and striking thing, aside from, but parallel to, the quality of the operatic performance. Our chosen method ̶ this particular animation software ̶ enables us to conjure up atmosphere through the use of lighting effects. This, we feel, conveys the high quality of the Liceu performance: everything is sober and magical and the succession of concepts reveals a carefully produced aesthetic quality in which the smallest details receive attention.
The music operates as a leading thread that joins one shot to the next. It is taken from the best known part of the opera, the Triumphal March, played as an electric piano solo. This option aimed to achieve the greatest possible coherence with the style of the images: simplicity. The most distinctive feature is arguably the sound, which is part of the movement of the shapes and is sometimes produced by machinery. Since the animation is not very organic, the result is greater cohesion and a more up-to-date touch.
Students: Marc Calvet, Marc García, Gerard Rubio and Eduard Salvia
Students in the third year's class "Projectes II".
These projects have been developed under the tutelage of Josep M. Marimon and Elisabeth Ferrandiz, responsable of the Audiovisual and Graphic department.